Amber Waves Farms
Full Brand Development Plan / Brand Strategy / Tagline / Launch Campaign Development / In Store / Social
SWAT partnered with Amber Waves Farms, a farm founded by two pioneering women with big ideas, Katie and Amanda, who started building their farm and their brand from the ground up. These women not only brought wheat farming back to Long Island, they also opened the farm to everyone. They educated, they shared, they inspired. They grew crops but they also started growing new crops of farmers - many of whom tend to land all across the globe. What began as a return to the land became a place where children and adults could learn where food comes from, grow what they eat, gather as a community and get their hands dirty in the very best ways.
At SWAT, we immediately recognized that this could not be seen as just another brand trying to capitalize on the rural culture trend. This was a brand where the dirt was truly under the fingernails of the founders and everyone who stepped on the farm. SWAT has been helping Amber Waves with everything from brand strategy and identity to packaging, campaign development, social and in-store. SWAT helped bring the spirit of Amber Waves to life. We created a brand that celebrates the joy and essence of the farm, the people who work it and the simple joy of growing something from the ground up.
At the heart of Amber Waves Farms is an invitation: come learn, come grow, come get your hands dirty. It’s farming as education, food as connection and the land as a place where everyone belongs. Our tagline and mantra ______ Like a Farmer captures that spirit in every piece of communication.
