LIV Golf
Brand Creation / Research / Brand Strategy / Naming / Logo Development & Design / Full Branding & Design ID / Launch Development & Campaign / Corporate Collateral / Presentation, Digital & Social Media Elements
SWAT was invited to collaborate closely with the client to develop a name, logo and brand story for LIV Golf, a new and innovative global sports league. SWAT was tasked with crafting a brand identity with a modern sensibility that would be strong enough to stand aside global icons Nike and Apple. SWAT developed the logo mark that met that brief on a global scale. The iconic LIV Golf name and logo is strong, contemporary, and nuanced. The logo mark in the shape of an L is representative of a golf club and has interlocking lines to reference the four players that make up each team. SWAT also helped to create the brand narrative which highlighted the importance of blending tradition with the future of golf and philanthropy. SWAT is extremely proud to have developed such a resonant and unique brand icon for LIV Golf League and it remains a vibrant, growing, and versatile embodiment of all that LIV League stands for.
