“SWAT didn’t just give us a new look—they gave us a visual mic drop. The moment our redesign hit Wegmans’ shelves, Nick’s flew off like it had wings. This new identity doesn’t just turn heads, it turns shoppers into superfans. SWAT’s bold creative vision captured our mission to make healthy eating craveable, and transformed it into a brand experience people can’t resist. We’re not just in the freezer aisle—we’re in hearts, carts, and conversations.”

Johanna Strand

Nick's VP of Brand