Wheels Up

Wheels Up

Research / Full Brand ID / Brand Strategy / Plane Livery Design / Collateral Development / 360 Campaign Development

SWAT created the logo, brand identity, and marketing for the most successful private aviation launch in US history.

July 14th 2021 was a really special day. Our warmest congratulations to Wheels Up on the momentous occasion of their going public. We are privileged to have been with Kenny Dichter and the entire Wheels Up team from before Day 1, and to be part of the brand building team. It takes an enormous amount of vision, energy, and smarts to get a brand off the ground, and no one exemplifies this more than the Wheels Up organization. It's been a great ride so far, and the only place to go from here is $UP!

Our SWAT team is most proud to share with you our Wheels Up Memorial Day campaign which aired during “The Match: Champions for Charity” featuring Wheels Up ambassador Tom Brady, Tiger Woods, Peyton Manning and Phil Mickelson. We are thrilled to feature both the organization TAPS (Tragedy Assistance Program for Survivors) and the legendary country music star Vince Gill and his wonderful song “Love Lives On.” The commercials feature the families of fallen heroes who we celebrate during this most poignant Memorial Day this year. SWAT by Kirshenbaum also donated to the TAPS charity and we urge you to do the same for this worthwhile cause. https://taps.revv.co/taps-wheelsup